A dealer choosing to do this in-house would have to read and interpret the law, understand the manufacturer’s protocols, compile the submission, and deal with the manufacturer’s response. Assuming the dealer’s personnel are up to all of that, and execute a perfect submission – on their first effort – they may be ready to submit in about sixty days. Approval of the retail rate in most states must occur within thirty days (some states are 60 days) for a realistic total of ninety days.
Barring data access issues, Armatus would typically have the process completed in about half that time – usually forty-five days. Time is money; for the average store, this time savings would mean an additional profit of $12,000. And of course, there would be the additional profit left on the table that could have been derived from Armatus’ optimization process.